The Evidence of a
Global Shift.
Transparency is no longer a request—it is a requirement. From the supermarket aisle to the boardrooms of the EU, the mandate for human integrity is now data-proven and legally inevitable.
Consumer Demand
of consumers say they would stop buying from a company acting unethically.
Better Futures, 2024
Loyalty Shift
of shoppers have already switched brands specifically to find ethical options.
Kantar Research, 2024
Will to Pay
of global shoppers are willing to pay a premium for proven ethical integrity.
Ipsos Global Trends, 2025
The Regulatory Wave
Modern commerce is moving from voluntary guidelines to mandatory disclosure. Failure to provide structured, machine-readable ethics data is now a significant regulatory risk.
| Region | Regulation | Requirement |
|---|---|---|
| EU | CSDDD | Mandatory human-rights due diligence. |
| EU | DPP | Digital Product Passport (2027). |
| UK / NZ | Modern Slavery | Annual risk reporting. |
Why Labels Aren't Enough.
Most ethical data is buried in opaque PDFs. You can't filter for "Fair Wages" if the data has no dedicated digital "slot."
The Status Quo
Opaque PDF Reports. Static, inaccessible at point of purchase, and invisible to AI.
The ETA Solution
Machine-Readable Ethics. The gs1:ethics LinkType creates a searchable digital door.
From Marketing Stories to
Machine-Readable Truth.
We are building the plumbing that
makes change possible.