susan
Consumer Insights into Demand for Ethical Transparency and Consumption.
Research commissioned by fair&good[1]. 1 among 1,000 randomly selected New Zealand consumers, originally presented by Dr Susan Maiava, DevNet Conference, Auckland University…
The 82% Gap: Why Ethical Efforts are Invisible to the Global Supply Chain
In 2025, independent researchers conducted a comprehensive audit of 143 coffee roasters in New Zealand. The project, published at justgood.coffee, aimed to…
Beyond the PDF: Why New Zealand’s Modern Slavery Bill Needs a Digital Heart
In a supermarket aisle in Auckland today, you can find two bags of sugar sitting side-by-side. One brand provides a detailed, audited…
Co-Intelligence and the Synthesis of Truth: Beyond the AI Hype in Ethical Supply Chains
The Intimacy of Data We are entering a new era of “intimacy” with our technology. As Ethan Mollick argues in his book Co-Intelligence, artificial intelligence…
Understanding How 2D Barcodes Work
The Architecture of Accountability: How 2D Barcodes Function The fundamental shift begins with the structure of the digital link itself. Unlike a…
Beyond Marketing Stories: A Possible Taxonomy for 150+ Data Points of Ethical Transparency
The Transparency Paradox For decades, ethical consumption has been trapped in a paradox. Consumers say they care about how their products are…