Who we are:
Our Strategy
Who We Are
We are an alliance of organisations, brands, advocates, academics and business leaders working to bridge the gap between growing consumer demand for fair treatment of workers in supply chains and the lack of trusted transparency data.
We are calling on GS1 Global to implement an ethics link type in 2D digital barcodes, empowering consumers to shop their values.
Who We Stand For
Consumers who want easily accessible, trusted sourcing information about the products they buy, are empowered to make better, more informed choices every time they shop.
The workers, makers and creators in the supply chains of the products we buy every day. Our goal is to ensure they are fairly treated and empowered to thrive and prosper, free from exploitation and poverty.
What We Call For
We call on GS1 Global to implement an easy-to-use standardised framework for ethical supply chain transparency (an ethics link) in 2D barcodes, giving every product an accessible and trusted window into its human and ethical story.
Our Goal
A paradigm shift in ethical consumption. Consumer demand for ethical products will create market pressure resulting in increasingly transparent supply chains and the mainstreaming of ethical consumption, rewarding workers with prosperity, freedom, and agency, free from exploitation.
Barcode Technology
Turning opaque numbers into transparent, trusted web-linked human stories on every product by 2027.
Traditional 1D barcodes have served as closed product identifiers for decades. The GS1 Sunrise 2027 initiative introduces scannable 2D barcodes using the GS1 Digital Link standard, transforming them into open URLs.
These links unlock verified product data, including origin, ethics, and the human story behind every item.
Join Our Mission
Together, let’s ensure ethics becomes an embedded expectation in the new era of retail transparency.